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Notice of Privacy Practices

NOTICE OF PRIVACY PRACTICES
THIS NOTICE DESCRIBES HOW HEALTH INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN
GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY. CHANGES ON THIS NOTICE WILL NOT BE HONORED.
YOU WILL BE ASKED TO ACKNOWLEDGE THAT YOU HAVE RECEIVED OUR NOTICE OF PRIVACY PRACTICES.

We understand that information about you and your health is very personal. Therefore, we strive to protect your privacy
as required by law. We will only use and disclose your protected health information (“PHI”) as allowed by law.
This Notice describes the privacy practices of Moravian Manor Communities. In addition to applying to the organization,
generally, this Notice applies to the physicians, therapists, and any other healthcare professionals who are involved in
your care and/or are authorized to enter information into your medical records, and all of our employees, staff,
volunteers, trainees, and other personnel who have access to your health information. These persons and programs
within Moravian Manor Communities may share your health information with each other for purposes of your
treatment, payment for your care or general healthcare operations as described in this Notice.
We are required by law to maintain the privacy of our patient and resident PHI and to provide you with notice of our
legal duties and privacy practices with respect to your PHI. We are required to abide by the terms of this Notice so long
as it remains in effect. We reserve the right to change the terms of this Notice as necessary and to make the new Notice
effective for all PHI maintained by us. The terms of this Notice apply to Moravian Manor Communities, if you have questions regarding the coverage of this Notice, or if you would like to obtain a copy of this Notice, please contact the Privacy Official as described below.

USES AND DISCLOSURES OF YOUR PHI
The following categories describe the ways we may use or disclose your PHI without your consent or authorization. For
each category, we will give you illustrative examples.

Uses and Disclosures for Treatment, Payment and Health Care Operations.
Treatment: We use and disclose your PHI as necessary for your treatment. For instance, doctors, nurses, and other
professionals involved in your care – within and outside of Moravian Manor Communities – will use information in your
medical record that may include procedures, medications, tests, etc. to plan a course of treatment for you.

Payment: We will make uses and disclosures of your PHI as necessary for payment purposes. For instance, we may
forward information regarding your medical procedures and treatment to your insurance company to arrange payment
for the services provided to you. Also, we may use your information to prepare a bill to send to you or to the person
responsible for your payment.

Health Care Operations: We will use and disclose your PHI for health care operations. This is necessary to operate
Moravian Manor Communities, including by ensuring that our patients and residents receive high-quality care. This
includes, but is not necessarily limited to quality assessment and improvement activities, auditing functions, cost
management analysis, and customer service. For example, we may use your PHI in order to conduct an evaluation of the
treatment and services we provide, or to review the performance of our staff. Your health information may also be
disclosed to doctors, nurses, staff, medical students, residents, fellows and others for education and training purposes.
The sharing of your PHI for treatment, payment, and healthcare operations may happen electronically. Electronic
communications enable fast, secure access to your information for those participating in and coordinating your care to
improve the overall quality of your health and prevent delays in treatment.

Health Information Exchanges: Moravian Manor Communities participates in initiatives to facilitate this electronic
sharing, including but not limited to Health Information Exchanges (HIEs) which involve coordinated information sharing
among HIE members for purposes of treatment, payment, and healthcare operations. Patients may opt-out of some of
these electronic sharing initiatives, such as HIEs. Moravian Manor Communities will use reasonable efforts to limit the sharing of PHI in such electronic sharing initiatives for patients who have opted-out. If you wish to opt-out, please contact the Privacy Official as described below.

Our Facility Directory. We use the information to maintain a directory listing your name, room number, and general
condition. Your religious affiliation may be given to a member of the clergy, such as a pastor, priest or rabbi, even if they
don’t ask for you by name. This information is provided so that your family, friends and clergy can visit you. Unless you
choose to have your information excluded from this directory, the information will be disclosed to anyone who requests
it by asking for you by name. If you wish to have your information excluded from this directory, please contact the
Admissions Office at Moravian Manor Communities.
Persons Involved In Your Care. Unless you object, we may, in our professional judgment, disclose to a member of your
family, a close friend, or any other person you identify, your PHI, to facilitate that person’s involvement in caring for you
or in payment for your care. We may use or disclose your PHI to assist in notifying a family member, personal
representative or any other person that is responsible for your care of your location and general condition. We may also
disclose limited PHI to a public or private entity that is authorized to assist in disaster relief efforts in order for that
entity to locate a family member or other persons that may be involved in some aspect of caring for you.

Fundraising. We may contact you in an effort to raise money for Moravian Manor Communities and its programs and
operations. However, you have the right to opt-out of receiving fundraising communications at any time. We will not
contact you directly to raise money for Moravian Manor Communities if you are a resident of either Personal Care or
Healthcare centers.

Appointments and Services. We may use your PHI to remind you about appointments or to follow up on your visit.

Health Products and Services. We may, from time to time, use your PHI to communicate with you about treatment
alternatives and other health-related benefits and services that may be of interest to you.

Business Associates. We contract with certain outside persons or organizations to perform certain services on our
behalf, such as auditing, billing, legal services, etc. At times it may be necessary for us to provide your PHI to one or
more of these outside persons or organizations. In such cases, we require these business associates, and any of their
subcontractors, to appropriately safeguard the privacy of your information.

Other Uses and Disclosures. We are permitted or required by law to make certain other uses and disclosures of your PHI
without your consent or authorization. Subject to conditions specified by law, we may release your PHI:

  • for any purpose required by law;
  • for public health activities, such as required reporting of disease, injury, and birth and death, and for required
    public health investigations;
  • to certain governmental agencies if we suspect child abuse or neglect; or if we believe you to be a victim of
    abuse, neglect, or domestic violence;
  • to your employer when we have provided health care to you at the request of your employer for purposes
    related to occupational health and safety. In most cases you will receive notice that your PHI is being disclosed
    to your employer;
  • if required by law to a government oversight agency conducting audits, investigations, inspections and related
    oversight functions;
  • in emergency circumstances, such as to prevent a serious and imminent threat to a person or the public;
  • if required to do so by a court or administrative order, subpoena or discovery request. In most cases you will
    have notice of such release;
  • to law enforcement officials, including for purposes of identifying or locating suspects, fugitives, witnesses, or
    victims of crime, or for other allowable law enforcement purposes;
  • to coroners, medical examiners, and/or funeral directors;
  • if necessary, to arrange an organ or tissue donation from you or a transplant for you; ;
    8226114.2 – December 30, 2020
  • if you are a member of the military for activities set out by certain military command authorities as required by
    armed forces services. We may also release your PHI, if necessary, for national security, intelligence, or
    protective services activities; and
  • if necessary, for purposes related to your workers’ compensation benefits.
    Your Authorization. Except as outlined above, we will not use or disclose your PHI for any other purpose unless you
    have signed a form authorizing the use or disclosure. The form will describe what information will be disclosed, to
    whom, for what purpose, and when. You have the right to revoke your authorization in writing, except to the extent we
    have already relied upon it. These situations can include:
  • uses and disclosures of psychotherapy notes;
  • uses and disclosures of PHI for marketing purposes, including marketing communications paid for by third
    parties;
  • uses and disclosures of PHI specially protected by state and/or Federal law and regulations;
  • uses and disclosures for certain research protocols;
  • disclosures that constitute a sale of PHI.

Confidentiality of Alcohol and Drug Abuse Patient Records, HIV-Related Information, and Mental Health Records.

The confidentiality of alcohol and drug abuse treatment records, HIV-related information, and mental health records
maintained by us is specifically protected by state and/or Federal law and regulations. Generally, we may not disclose
such information unless you consent in writing, the disclosure is allowed by a court order, or in limited and regulated
other circumstances.

RIGHTS THAT YOU HAVE

Access to Your PHI. Generally, you or your personal representative have the right to access, inspect, and/or receive
paper and/or electronic copies of the PHI that we maintain about you. Requests for access must be made in writing and
be signed by you or, when applicable, your personal representative. We may charge you for a copy of your medical
records in accordance with a schedule of fees under federal and state law.

Amendments to Your PHI. You have the right to request that PHI that we maintain about you be amended or corrected.
Requests for amendment must be made in writing and be signed by you or, when applicable, your personal
representative and must state the reasons for the amendment/correction request. We are not obligated to make all
requested amendments but will give each request careful consideration. If we grant your amendment request, we may
also reach out to other prior recipients of your information to inform them of the change. Please note that even if we
accept your request, we may not delete any information already documented in your medical record.

Accounting for Disclosures of Your PHI. You have the right to receive an accounting of certain disclosures made by us of
your PHI except for disclosures made for purposes of treatment, payment, and health care operations or for certain
other limited exceptions. This accounting will include only those disclosures made in the six (6) years prior to the date on
which the accounting is requested. Requests must be made in writing and signed by you or, when applicable, your
personal representative. The first accounting in any 12-month period is free; you will be charged a reasonable, cost-based fee for each subsequent accounting you request within a 12-month period.

Restrictions on Use and Disclosure of Your PHI. You have the right to request restrictions on certain uses and
disclosures of your PHI for treatment, payment, or health care operations. We are not required to agree to your
restriction request unless otherwise described in this notice, but will attempt to accommodate reasonable requests
when appropriate. We retain the right to terminate an agreed-to restriction if we believe such termination is
appropriate. In the event we have terminated an agreed upon restriction, we will notify you of such termination. Such
requests must be made in writing and signed by you and, when applicable, your personal representative.

Restrictions on Disclosures to Health Plans. You have the right to request a restriction on certain disclosures of your PHI
to your health plan. We are only required to honor such requests for restriction when you or someone on your behalf, other than your health plan, pay for the health care item(s) or service(s) in full. Such requests must be made in writing and signed by you and, when applicable, your personal representative.

Confidential Communications. You have the right to request communications regarding your PHI from us by alternative
means or at alternative locations and we will accommodate reasonable requests by you. You, or when applicable, your
personal representative must request such confidential communication in writing to each department to which you
would like the request to apply.

Breach Notification. We are required to notify you in writing of any improper breach of your unsecured PHI without
unreasonable delay, but in any event, no later than 60 days after we discover the breach.

Paper Copy of Notice. As a patient or resident, you have the right to obtain a paper copy of this Notice. You can also find
this Notice on our website at www.moravianmanorcommunities.org.

ADDITIONAL INFORMATION

Complaints. If you believe your privacy rights have been violated, you may file a complaint in writing with the Privacy
Official at the address below. You may also file a complaint with the Secretary of the U.S. Department of Health and
Human Services in Washington, D.C. All complaints must be made in writing and in no way will affect the quality of care
you receive from us.

For further information. If you have questions or wish to exercise any choices described in this Notice, you may contact
us by mail, telephone, or by email:

Moravian Manor Communities
300 West Lemon Street
Lititz PA 17543
Attention: Privacy Official

Compliance Report

If you have any questions or would like information regarding your privacy rights, you may contact our Compliance Official at 717-625-7600. If you believe your privacy rights have been violated, you may file a complaint with Moravian Manor Communities or with the Secretary of the Department of Health and Human Services.

To file a complaint with Moravian Manor Communities, please address your complaint to:

Moravian Manor Communities
Privacy and Compliance Official
300 West Lemon Street
Lititz, PA 17543

You may file a complaint by calling 717-625-7600.  

For a full description of how your protected health information (PHI) may be used and disclosed, and how you can get access to this information, read our Privacy Notice.

You will not be penalized for filing a complaint.

Anti-Discrimination Policy

Moravian Manor Communities complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, gender, gender-identity, or sexual orientation.

Terms of Use

Agreement Between User and Moravian Manor Communities

The Moravian Manor Communities Web Site is comprised of various Web pages operated by Moravian Manor Communities.

Moravian Manor Communities’ Web Site is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein. Your use of the Moravian Manor Communities Web Site constitues your agreement to all such terms, conditions, and notices.

Modification of These Terms of Use

Moravian Manor Communities reserves the right to change the terms, conditions, and notices under which the Moravian Manor Communities Web Site is offered.

Links to Third Party Sites

The Moravian Manor Communities Web Site may contain links to other Web Sites (“Linked Sites”). The Linked Sites are not under the control of Moravian Manor Communities and Moravian Manor Communities is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. Moravian Manor Communities is not responsible for webcasting or any other form of transmission received from any Linked Site. Moravian Manor Communities is providing these links to you only as a convenience, and the inclusion of any link does not imply endoresement by Moravian Manor Communities of the site or any association with its operators.

No Unlawful or Prohibited Use

As a condition of your use of the Moravian Manor Communities Web Site, you warrant to Moravian Manor Communities that you will not use the Moravian Manor Communities Web Site for any purpose that is unlawful or prohibited by these terms, conditions, and notices. You may not use the Moravian Manor Communities Web Site in any manner which could damage, disable, overburden, or impair the Moravian Manor Communities Web Site or interfere with any  other party’s use and enjoyment of the Moravian Manor Communities Web Site. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Moravian Manor Communities Web Site.

Use of Communication Services

The Moravian Manor Communities  Web Site may contain bulletin board services, chat areas, news groups, forums, communities, personal web pages, calendars, and/or other message or communication facilities designed to enable you to communicate with the public at large or with a group (collectively, “Communication Services”). You agree to use the Communication Services only to post, send and receive messages and material that are proper and related to the particular Communication Service. By way of example, and not as a limitation, you agree that when using a Communication Service, you will not:

  • Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others.
  • Publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topic, name, material or information.
  • Upload files that contain software or other material protected by intellectual property laws (or by rights of privacy of publicity) unless you own or control the rights thereto or have received all necessary consents.
  • Upload files that contain viruses, corrupted files, or any other similar software or programs that may damage the operation of another’s computer.
  • Advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Service specifically allows such messages.
  • Conduct or forward surveys, contests, pyramid schemes or chain letters.
  • Dowload any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally distributed in such manner.
  • Falsify or delete any author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded.
  • Restrict or inhibit any other user from using and enjoying the Commuication Services.
  • Violate any code of conduct or other guidelines which may be applicable for any particular Communication Service.
  • Harvest or otherwise collect information about others, including e-mail addresses, without their consent.
  • Violate any applicable laws or regulations.

Moravian Manor Communities has no obligation to monitor the Communication Services. However, Moravian Manor Communities reserves the right to review materials posted to a Communication Service and to remove any materials in its sole discretion. Moravian Manor Communities reserves the right to terminate your access to any or all of the Communication Services at any time without notice for any reason whatsoever.

Moravian Manor Communities reserves the right at all times to disclose any information as necessary to satisfy any applicable law, regulation, legal process or governmental request, or to edit, refuse to post or to remove any information or materials, in whole or in part, in Moravian Manor Communities’ sole discretion.

Always use caution when giving out any personally identifying information about yourself or your children in any Communication Service. Moravian Manor Communities does not control or endorse the content, messages, or information found in any Communication Service; and therefore, Moravian Manor Communities specifically disclaims any liability with regard to the Communication Service and any actions resulting from your participation in any Communication Service. Managers and hosts are not authorized Moravian Manor Communities spokespersons, and their views do not necessarily reflect those of Moravian Manor Communities.

Materials uploaded to a Communication Service may be subject to posted limitations on usage, reproduction and/or dissemination. You are responsible for adhering to such limitations if you dowload the materials.

MATERIALS PROVIDED TO Moravian Manor Communities OR POSTED AT ANY Moravian Manor Communities WEB SITE.

Moravian Manor Communities does not claim ownership of the materials you provide to Moravian Manor Communities (including feedback and suggestions) or post, input or submit to any Moravian Manor Communities Web Site or its associated services (collectively “Submissions”). However, by posting, uploading, inputting, providing or submitting your Submission you are granting Moravian Manor Communities, its affiliated companies and necessary sublicensees permission to use your Submission in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate and reformat your Submission; and to publish your name in connection with your Submission.

No compensation will be paid with respce to the use of your Submission, as provided herein. Moravian Manor Communities is under no obligation to post or use any Submission you may provide and may remove any Submission at any time in Moravian Manor Communities sole discretion.

By posting, uploading, inputting, providing or submitting your Submission you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input or submit the Submissions.

Liability Disclaimer

THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES INCLUDED IN OR AVAILABLE THROUGH THE Moravian Manor Comunities WEB SITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. CHANGES ARE PERIODICALLY ADDED TO THE INFORMATION HEREIN. Moravian Manor Communities AND/OR ITS SUPPLIERS MAY MAKE IMPROVEMENTS AND/OR CHANGES IN THE Moravian Manor Communities WEB SITE AT ANY TIME. ADVICE RECEIVED VIA THE Moravian Manor Communities WEB SITE SHOULD NOT BE RELIED UPON FOR PERSONAL, MEDICAL, LEGAL OR FINANCIAL DECISIONS AND YOU SHOULD CONSULT AN APPROPRIATE PROFESSIONAL FOR SPECIFIC ADVICE TAILORED TO YOUR SITUATION.

Moravian Manor Communities AND/OR ITS SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, AND ACCURACY OF THE INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS CONTAINED ON THE Moravian Manor Communities WEB SITE FOR ANY PURPOSE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL SUCH INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS ARE PROVIDED “AS IS” WITHOUT WARRANTY OR CONDITION OF ANY KIND. Moravian Manor Communities AND/OR ITS SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO THIS INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL Moravian Manor Communities AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER INCLUDING, WITHOUT LIMITATION, DAMGAES FOR LOSS OF USE, DATA OR PROFITS, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OR PERFORMANCE OF THE  Moravian Manor Communities WEB SITE, WITH THE DELAY OR INABILITY TO USE THE Moravian Manor Communities WEB SITE OR RELATED SERVICES, THE PROVISIOIN OF OR FAILURE TO PROVIDE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, SERVICES AND RELATED GRAPHICS OBTAINED THROUGH THE Moravian Manor Communities WEB SITE, OR OTHERWISE ARISING OUT OF THE USE OF THE  Moravian Manor Communities WEB SITE, WHETHERE OF DAMAGES, BECAUSE SOME STATES/JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE Moravian Manor Communities WEBSITE, OR WITH ANY OF THESE TERMS OF USE, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE Moravian Manor Communities WEB SITE.

SERVICE CONTACT: Contact Us.

Termination/Access Restriction

Moravian Manor Communities reserves the right, in its sole discretion, to terminate your access to the Moravian Manor Communities Web Site and the related services or any portion thereof at any time, without notice. GENERAL to the maximum extent permitted by law, this agreement is governed by the laws of the State of Pennsylvania and you hereby consent to the exclusive jurisdication and venue of courts in Montgomery County in all disputes arising out of or relating to the use of the Moravian Manor Communities Web Site. Use of the Moravian Manor Communities Web Site is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree to no joint venture, partnership, employment, or agency relationship exists between you and Moravian Manor Communities as a result of this agreement or use the Moravian Manor Communities Web Site. Moravian Manor Communities’ performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of Moravian Manor Communities’ right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Moravian Manor Communities Web Site or information provided to or gathered by Moravian Manor Communities with respect to such use. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect. Unless otherwise specified herein, this agreement constitutes the entire agreement between the user and Moravian Manor Communities with respcet to the Moravian Manor Communities Web Site and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and Moravian Manor communities with respect to the Moravian Manor Communities Web Site. A printed version of this agreement and any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originaly generated and maintained in printed form. It is the express wish to the parties that this agreement and all related documents be drawn up in English.

Copyright and Trademark Notices

All contents of the Moravian Manor Communities Web Site are: Copyright – Moravian Manor Communities and/or its suppliers. All rights reserved.

Trademarks

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Any rights not expressly granted herein are reserved.

Notices and Procedure for Making Claims of Copyright Infringement

Pursuant to Title 17, United States Code, Section 512(c)(2), notifications of claimed copyright infringement under the United States copyright law should be sent to the Service Provider’s Designated Agent. ALL INQUIRIES NOT RELEVANT TO THE FOLLOWING PROCEDURE WILL RECEIVE NO RESPONSE. See Notice and Procedure for Making Claims of Copyright Infringment.

 

 

 

 

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.morningstarliving.org (the “Site”).

 

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers through PayPal and/or Authorize.net), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). We collect information about where you saw the ads we serve you and what ads you clicked on.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • Facebook – https://www.facebook.com/settings/?tab=ads
  • Google – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us or by mail using the details provided below:

300 W. Lemon Street, Lititz, PA  17543